Pique-Nique Chic

Pique-Nique Chic

Pique-Nique Chic

Project Number: 2022-KA220-VET-89ACFE12

Best Practices

Pique-Nique Chic

France

(Europe)

Pique-Nique Chic, initiated by La Destination Gastronomique, Club Energie Velo, and Maison du Tourisme & du Patrimoine in Montreuil-sur-Mer, is a regenerative food tourism experience that encourages visitors to create their own chic picnic. Local restaurateurs, food professionals, and producers showcase fresh, quality produce, allowing participants to craft their picnic. The picturesque medieval town of Montreuil-sur-Mer serves as the backdrop for this unusual dinner experience, emphasizing health and safety guidelines. Electric bikes provided by Club Energie Velo are used for a scenic bike ride, connecting participants with local products and nature.

Benefits

Pique-Nique Chic contributes to regenerative food tourism by promoting local gastronomy and encouraging the support of regional producers. The experience, designed during the Covid-19 crisis, revived local producers, restaurants, and tourism professionals. Participants enjoy a slow tourism experience, exploring the natural beauty of Montreuil-sur-Mer and tasting local products in an eco-friendly manner using electric bikes. The initiative provides economic benefits to the community, ensuring financial viability for local businesses, and creates lasting memories for participants.

Key Success

The success of Pique-Nique Chic lies in strategic collaborations with local businesses, including accommodations, restaurants, and tourism organizations. The initiative addresses Covid-19 challenges by offering an outdoor, socially distanced experience. The choice of electric bikes promotes sustainable tourism, and the active engagement of local producers ensures the use of high-quality, fresh products. While the experience was born out of a specific context, its success suggests that similar initiatives can thrive with strong partnerships, community support, and a focus on sustainability.

“The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein”

Project Number: 2022-KA220-VET-89ACFE12