Pique-Nique Chic, initiated by La Destination Gastronomique, Club Energie Velo, and Maison du Tourisme & du Patrimoine in Montreuil-sur-Mer, is a regenerative food tourism experience that encourages visitors to create their own chic picnic. Local restaurateurs, food professionals, and producers showcase fresh, quality produce, allowing participants to craft their picnic. The picturesque medieval town of Montreuil-sur-Mer serves as the backdrop for this unusual dinner experience, emphasizing health and safety guidelines. Electric bikes provided by Club Energie Velo are used for a scenic bike ride, connecting participants with local products and nature.
Pique-Nique Chic contributes to regenerative food tourism by promoting local gastronomy and encouraging the support of regional producers. The experience, designed during the Covid-19 crisis, revived local producers, restaurants, and tourism professionals. Participants enjoy a slow tourism experience, exploring the natural beauty of Montreuil-sur-Mer and tasting local products in an eco-friendly manner using electric bikes. The initiative provides economic benefits to the community, ensuring financial viability for local businesses, and creates lasting memories for participants.
The success of Pique-Nique Chic lies in strategic collaborations with local businesses, including accommodations, restaurants, and tourism organizations. The initiative addresses Covid-19 challenges by offering an outdoor, socially distanced experience. The choice of electric bikes promotes sustainable tourism, and the active engagement of local producers ensures the use of high-quality, fresh products. While the experience was born out of a specific context, its success suggests that similar initiatives can thrive with strong partnerships, community support, and a focus on sustainability.
Project Number: 2022-KA220-VET-89ACFE12
Project Number: 2022-KA220-VET-89ACFE12