Safran de la Baie de Somme

Safran de la Baie de Somme

Safran de la Baie de Somme

Project Number: 2022-KA220-VET-89ACFE12

Best Practices

Safran de la Baie de Somme

France

(Europe)

Safran de la Baie de Somme, led by Anne Poupart, is the first professional saffron producer in Picardy, Hauts-de-France. Since 2009, Anne has passionately produced organic saffron, Picardy’s ‘red treasure.’ Visitors to her farm experience a 2-hour tour during the saffron season in October. Anne provides insights into saffron’s history, demonstrates its harvesting and transformation, and shares her story. The tour includes a visit to the field, explaining the meticulous process of turning saffron into spice, and tasting various saffron-infused products like vinegar, jams, syrup, and sparkling wine.

Benefits

Safran de la Baie de Somme exemplifies regenerative food tourism by fostering local collaborations, preserving cultural heritage, and promoting environmental responsibility. Anne Poupart’s organic and small-scale production supports the local economy and has contributed to the development of regional dishes. The farm’s limited visits ensure a personalized and authentic experience, connecting visitors with the producer and the product. Anne’s involvement in local networks and collaborations with chefs enhances the visibility of her unique saffron products.

Key Success

The success of Safran de la Baie de Somme lies in Anne Poupart’s passion, the uniqueness of the experience, and the close connection to the local community. The personalized tours, involving Anne herself, contribute to the authenticity of the experience. Challenges include the need for advance bookings and the limited availability of staff, which is overcome by Anne’s direct involvement. Promotion through social media, local collaborations, and participation in agricultural networks ensures visibility.

“The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein”

Project Number: 2022-KA220-VET-89ACFE12